Shopify vs Wix eCommerce
A head-to-head comparison for 2026 -- pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Price | $39/mo | $27/mo |
| Free Plan | 3-day trial | No (free for non-commerce) |
| Transaction Fee | 0% (Shopify Pay) / 2% without | 0% |
| Products | Unlimited | Unlimited |
| Channels | Online, social, POS | Online, social |
| Best For | Most online stores | Small stores + great websites |
Shopify -- Overview
Shopify is a dedicated e-commerce platform built from the ground up for online selling. Every feature -- product management, checkout, shipping, inventory, analytics -- is designed for merchants. The app ecosystem extends into every e-commerce niche.
Shopify handles complex e-commerce needs that website builders can't -- multi-location inventory, variant-heavy products, wholesale channels, and international selling with duties and taxes. If e-commerce is your business, Shopify is built for you.
Wix eCommerce -- Overview
Wix eCommerce is a website builder with a shop added on. The drag-and-drop builder creates beautiful storefronts easily. At $27/month (Business plan) with 0% transaction fees, it's cheaper than Shopify for small stores.
The limitation is e-commerce depth. Wix handles simple stores well -- under 100 products, basic shipping, standard checkout. But complex inventory management, multi-channel selling, and advanced product options are limited compared to dedicated e-commerce platforms. Wix is a great website that can sell things. Shopify is a great store that has a website.
Key Differences
E-commerce platform vs website builder with e-commerce. If you primarily sell online, Shopify. If you primarily have a website that also sells some products, Wix. The distinction matters because Shopify's tools are built for merchants while Wix's tools are built for website owners who also sell.
Simplicity vs depth. Wix is easier to design -- drag-and-drop with 900+ templates. Shopify's themes are more limited in design flexibility but the e-commerce features are deeper. Product variants, inventory tracking, abandoned cart recovery, and multichannel selling are native in Shopify and basic or absent in Wix.
Price favors Wix for small stores. Wix at $27/month vs Shopify at $39/month saves $144/year. If your store is simple and small, Wix's lower price with 0% transaction fees makes sense. As your store grows in complexity, you'll likely outgrow Wix and need Shopify's depth.
The Verdict
Choose Shopify for a dedicated e-commerce platform with deep selling features, multichannel support, and room to scale. Choose Wix for a beautiful website with a simple shop attached at a lower price. Best for businesses where the website is primary and selling is secondary.