BigCommerce vs Wix eCommerce
A head-to-head comparison for 2026 -- pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | BigCommerce | Wix eCommerce |
|---|---|---|
| Price | $39/mo | $27/mo |
| Free Plan | 15-day trial | No (free for non-commerce) |
| Transaction Fee | 0% on all plans | 0% |
| Products | Unlimited | Unlimited |
| Channels | Online, social, marketplaces | Online, social |
| Best For | High-volume + B2B stores | Small stores + great websites |
BigCommerce -- Overview
BigCommerce is an enterprise-capable e-commerce platform at small business pricing. Multi-storefront, headless commerce, B2B tools, 600 product variants, and 0% transaction fees on all plans. Built for stores that will grow in complexity and volume.
At $39/month (Standard), BigCommerce costs more than Wix but includes features that Wix can't match -- advanced product filtering, customer groups, wholesale pricing, and multi-currency with automatic conversion.
Wix eCommerce -- Overview
Wix eCommerce is the approachable option at $27/month with drag-and-drop design and 0% transaction fees. The AI site generator and 900+ templates get you selling quickly. Managed hosting and security mean zero technical overhead.
Wix works well for stores with simple needs -- fewer than 100 products, standard shipping, domestic selling. The design flexibility exceeds BigCommerce, but the e-commerce depth is significantly shallower.
Key Differences
Enterprise capability vs design simplicity. BigCommerce handles complex e-commerce (B2B, multi-storefront, headless) that Wix can't. Wix handles store design and setup more easily than BigCommerce. Different tools for different store complexity levels.
Growth trajectory matters. A store that stays small and simple may never need BigCommerce's depth. A store that grows into wholesale, international selling, or B2B will outgrow Wix. Starting with BigCommerce avoids a future migration. Starting with Wix is faster and cheaper if you stay small.
Price difference is $12/month. BigCommerce at $39/month vs Wix at $27/month -- $144/year difference. The question is whether BigCommerce's advanced e-commerce features are worth $12/month to your specific store. For simple stores, probably not. For growing stores, definitely yes.
The Verdict
Choose BigCommerce for enterprise e-commerce features, B2B support, and room to scale at 0% transaction fees. Choose Wix for the easiest store setup with beautiful design at a lower price. Best for simple stores where design matters more than e-commerce depth.