Shopify vs Wix eCommerce
A head-to-head comparison for 2026 — pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Price | $39/mo | $27/mo |
| Free Plan | 3-day trial | No (free for non-commerce) |
| Transaction Fee | 0% (Shopify Pay) / 2% without | 0% |
| Products | Unlimited | Unlimited |
| Channels | Online, social, POS | Online, social |
| Best For | Most online stores | Small stores + great websites |
Shopify — Overview
Shopify powers over 4 million online stores worldwide. The most complete e-commerce platform with 8,000+ apps, multichannel selling (Instagram, TikTok, Amazon), built-in payments, and 24/7 support. The industry standard for online retail.
Wix eCommerce — Overview
Wix eCommerce adds online selling to Wix's website builder. Drag-and-drop store design, built-in payments, and 900+ templates. Easier to set up than Shopify but less powerful for complex e-commerce. Best for small stores that also need a great website.
Key Differences
E-commerce specialist vs website builder with e-commerce. Shopify is built exclusively for selling. Wix is a website builder that added e-commerce. Shopify is more powerful for complex stores; Wix is easier for small stores that also need a great website. Shopify for serious e-commerce; Wix for small shops.
The Verdict
Choose Shopify for dedicated e-commerce with the most selling tools. Choose Wix for a beautiful website with a small shop built in.