Best Social Media Analytics Tool 2026

Deep insights to understand what's working and grow your audience.

🏆 Top Pick

Sprout Social

$249/mo

Best-in-class analytics. Custom reports and competitive analysis.

$249/moCustom reportsCompetitive analysisSentimentOptimal timing
🥈 Runner Up

Hootsuite

$99/mo

Analytics + listening. Brand monitoring and automated reports.

$99/moSocial listeningDashboardsAutomated reportsBrand monitoring
💡 Also Great

Buffer

$6/ch

Simple analytics. Post performance and best times.

$6/channelPost performanceBest timesAudience dataSimple
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