Apollo.io vs Lusha
A head-to-head comparison for 2026 — pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | Apollo.io | Lusha |
|---|---|---|
| Price | Free-$49/user/mo | Free-$29/user/mo |
| Free Tier | 250 emails/day | 5 credits/month |
| Database | 275M+ contacts | 100M+ contacts |
| Outreach | Email sequences + dialer | Basic sequences |
| Key Feature | All-in-one prospecting + outreach | LinkedIn extension + direct dials |
| Best For | SMBs + startups | SMBs + LinkedIn prospecting |
Apollo.io — Overview
Apollo.io combines a 275M+ contact database with email sequences, a dialer, and analytics in one platform. Find prospects, enrich their data, build lists, and run outreach campaigns without switching between tools. The free tier includes 250 emails per day with basic search filters, making it the most accessible entry point in sales intelligence.
Paid plans start at $49/user/month with advanced filters, intent data, and higher limits. The platform handles the entire prospecting workflow: research a company, find decision-makers, verify emails, build a sequence, and track engagement. The trade-off vs enterprise tools like ZoomInfo is data depth and accuracy in some verticals. But for most SMB and startup sales teams, Apollo delivers 80% of the capability at 10% of the price.
Lusha — Overview
Lusha is the lightweight sales intelligence tool built around a Chrome extension. Browse LinkedIn, click the Lusha extension, and get verified email addresses and direct dial phone numbers. Simple, fast, and effective for reps who prospect primarily on LinkedIn.
5 free credits per month on the free tier. Paid plans start at $29/user/month with more credits and team features. The database covers 100M+ contacts with strong accuracy on direct dials. Lusha is GDPR and CCPA compliant by design. The trade-off is depth: Lusha provides contact data but not the intent signals, technographics, or outreach tools that Apollo and ZoomInfo include. It's a contact finder, not a full sales platform. Best for reps who need quick, accurate contact data without platform complexity.
Key Differences
Full platform vs focused contact finder. Apollo includes database, sequences, dialer, and analytics. Lusha provides accurate contact data through a Chrome extension. Apollo does more; Lusha does one thing simply.
If you need outreach tools, Apollo eliminates the need for a separate sequencing tool. Build lists and run campaigns in one platform. Lusha requires pairing with a separate outreach tool (Outreach, Salesloft, or even basic email).
If you just need contact data, Lusha's Chrome extension is faster for one-off lookups. Browse LinkedIn, click the extension, get the phone number. No platform to learn. Lusha's direct dial accuracy is also competitive with Apollo's, sometimes better for specific industries.
The Verdict
Choose Apollo.io for all-in-one prospecting with database, sequences, and dialer in one platform. Choose Lusha for quick, accurate contact lookups from LinkedIn without platform complexity.