ActiveCampaign vs GetResponse
A head-to-head comparison for 2026 — pricing, features, strengths, and which one is better for different use cases.
Quick Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Starting Price | $29/mo | $19/mo |
| Free Plan | 14-day trial | Yes (500 subs) |
| Automation | Advanced (conditional logic) | Visual workflows |
| Landing Pages | Yes | Yes + webinars |
| Best For | Advanced automation | All-in-one marketing |
| Transaction Fees | None | None |
ActiveCampaign — Overview
ActiveCampaign is the most powerful email automation platform at $29/mo. Built-in CRM, lead scoring, site tracking, conditional automation logic, and 900+ integrations. The choice for businesses with complex customer journeys.
GetResponse — Overview
GetResponse is an all-in-one marketing platform at $19/mo. Email, SMS, landing pages, webinars, conversion funnels, and an AI email generator — more features per dollar than any competitor.
Key Differences
ActiveCampaign has deeper automations; GetResponse has wider features. ActiveCampaign's conditional logic, split actions, and CRM are unmatched for complex workflows. GetResponse includes webinars and conversion funnels that ActiveCampaign doesn't. ActiveCampaign for automation power; GetResponse for marketing breadth.
The Verdict
Choose ActiveCampaign for the deepest automation engine. Choose GetResponse for more marketing features at a lower price.