ActiveCampaign vs Brevo
A head-to-head comparison for 2026 — pricing, features, strengths, and which one is better for different use cases.
Quick Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Starting Price | $29/mo | $9/mo |
| Free Plan | 14-day trial | Yes (300 emails/day) |
| Automation | Advanced (conditional logic) | Workflow builder |
| Landing Pages | Yes | Yes |
| Best For | Advanced automation | Large lists, multi-channel |
| Transaction Fees | None | None |
ActiveCampaign — Overview
ActiveCampaign is the most powerful email automation platform at $29/mo. Built-in CRM, lead scoring, site tracking, conditional automation logic, and 900+ integrations. The choice for businesses with complex customer journeys.
Brevo — Overview
Brevo (Sendinblue) charges by email volume, not list size — unlimited contacts on every plan starting at $9/mo. Email, SMS, WhatsApp, transactional emails, and a built-in CRM. The most affordable option for large lists.
Key Differences
ActiveCampaign is the automation powerhouse; Brevo is the budget multi-channel option. ActiveCampaign's CRM, lead scoring, and workflow complexity are in a different league. Brevo wins on price and adds SMS/WhatsApp. ActiveCampaign for sophisticated marketing; Brevo for affordable basics with multi-channel reach.
The Verdict
Choose ActiveCampaign for sophisticated automation and CRM. Choose Brevo for affordable multi-channel marketing.