Incogni vs Privacy Bee
A head-to-head comparison for 2026 — pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | Incogni | Privacy Bee |
|---|---|---|
| Price | $6-$12/mo | $16-$20/mo |
| Free Tier | None (money-back) | Free risk assessment |
| Brokers Covered | 420+ automated | 250+ |
| Monitoring | Continuous | Continuous |
| Key Feature | By Surfshark, continuous monitoring | Broader privacy toolkit |
| Best For | Budget + automation | Digital footprint + monitoring |
Incogni — Overview
Incogni was built by Surfshark, one of the most reputable VPN providers. The service automatically submits removal requests to 420+ data brokers and monitors continuously for re-listings. No manual work on your part. Set it up, and Incogni works in the background.
At $6-12/month (depending on plan length), Incogni is the most affordable automated option. The Unlimited plan adds custom removal requests covering 2,000+ additional sites. Deloitte-vetted security practices and GDPR/CCPA compliance add credibility. The trade-off is transparency: Incogni shows counts of removals but doesn't provide screenshots or before-and-after proof like Optery. For budget-conscious users who want set-it-and-forget-it data removal, Incogni is the practical choice.
Privacy Bee — Overview
Privacy Bee takes a broader approach to digital privacy. Beyond data broker removal, the platform includes marketing opt-outs, breach monitoring, and digital footprint tracking. Data removal is one component of a larger privacy toolkit.
At $16-20/month, Privacy Bee is the most expensive option. The premium price buys a comprehensive privacy management platform rather than just data broker removal. The service covers 250+ data brokers with a hybrid approach (some automated, some manual). For users who want holistic privacy management beyond just removing data from broker sites, Privacy Bee's broader toolkit justifies the premium. For users who only need data broker removal, cheaper alternatives cover more brokers.
Key Differences
Budget automated vs premium toolkit. Incogni removes data from 420+ brokers at $6/month. Privacy Bee provides a broader privacy platform at $16-20/month.
For data removal only, Incogni covers more brokers (420+ vs 250+) at a third of the price. If your goal is removing personal data from broker sites, Incogni is the clear choice.
For holistic privacy, Privacy Bee's additional features (marketing opt-outs, breach monitoring, digital footprint) justify the premium if you use them. If you only need data removal, you're paying 3x for features you won't use.
The Verdict
Choose Incogni for affordable data broker removal with the widest automated coverage. Choose Privacy Bee for comprehensive privacy management beyond just data brokers.