DeleteMe vs Incogni
A head-to-head comparison for 2026 — pricing, features, and which is better for different use cases.
Quick Comparison
| Feature | DeleteMe | Incogni |
|---|---|---|
| Price | $8-$13/mo | $6-$12/mo |
| Free Tier | Free scan only | None (money-back) |
| Brokers Covered | 850+ (with custom) | 420+ automated |
| Monitoring | Quarterly reviews | Continuous |
| Key Feature | Human privacy advisors | By Surfshark, continuous monitoring |
| Best For | Widest coverage + manual | Budget + automation |
DeleteMe — Overview
DeleteMe is the oldest and most recognized data removal service, operating since 2010. Human privacy advisors manually review your data exposure, submit opt-out requests, and compile quarterly reports showing what was found and removed. The personal, advisor-driven approach means a real person is managing your privacy.
Coverage spans 850+ sources when you include custom removal requests (85-262 automated depending on plan). At $8-13/month, DeleteMe is mid-priced with the strongest brand recognition. The A+ Better Business Bureau rating and years of operation build trust. The trade-off is speed: quarterly review cycles mean your data can be re-listed for months before the next scan catches it. DeleteMe recently expanded beyond the US to Canada, UK, Australia, and parts of Europe.
Incogni — Overview
Incogni was built by Surfshark, one of the most reputable VPN providers. The service automatically submits removal requests to 420+ data brokers and monitors continuously for re-listings. No manual work on your part. Set it up, and Incogni works in the background.
At $6-12/month (depending on plan length), Incogni is the most affordable automated option. The Unlimited plan adds custom removal requests covering 2,000+ additional sites. Deloitte-vetted security practices and GDPR/CCPA compliance add credibility. The trade-off is transparency: Incogni shows counts of removals but doesn't provide screenshots or before-and-after proof like Optery. For budget-conscious users who want set-it-and-forget-it data removal, Incogni is the practical choice.
Key Differences
Established human-driven vs affordable automated. DeleteMe has been removing data since 2010 with human advisors. Incogni automates everything at a lower price with continuous monitoring.
Coverage favors DeleteMe. 850+ sources (with custom requests) vs Incogni's 420+. DeleteMe's human advisors also handle difficult cases that automation might miss.
Speed and cost favor Incogni. Continuous automated monitoring vs DeleteMe's quarterly manual reviews. Incogni catches re-listings faster. At $6/month vs $8+/month, Incogni saves money while providing faster response.
Trust and track record favor DeleteMe. 15+ years in operation, A+ BBB rating, and the most recognized brand. Incogni is newer (2022) but backed by Surfshark's reputation and Deloitte verification.
The Verdict
Choose DeleteMe for the widest coverage with human privacy advisors and the longest track record. Choose Incogni for affordable automated removal with continuous monitoring.